Sae Coffee Studio
Brand Identity
Make coffee anything but routine.
Collaborators
Creative Direction, Design: Schessa Garbutt
Design: Gil Ruiz-Ortega
About
Sāe is one of the first DTC premium specialty coffee studios focused on flavor. Through responsibly sourcing unique and distinctive coffees, they aspire to bridge the connection between people and cultures around the world. Sāe was born from a shared dream, and through it, co-founders Christina Minju Rhee and Luis Pincay seek to unearth meaningful connections through enriching coffee experiences.
Behind the Logo
More coming soon!
“Many other founders have shared how challenging the Brand Development process has been for them. Fortunately for us (and thanks to you), we have had a different experience. This journey of bringing the Sae brand to life has been so enjoyable and rewarding! We're grateful to have had the chance to collaborate with Firebrand to do so.”
— Christina Minju Rhee, Co-founder of Sāe Coffee Studio