Wilderwise
Brand Identity / Collateral / Web Design
About
Wilderwise is making home ownership accessible to all, even those with a travel bug. Their lightweight, sustainable homes can be constructed in your backyard or towed across the country on a roadtrip. The sustainability and spacial innovation of their homes allows them to feature more green living space than other tiny homes and RVs on the market.
Our Solve
After our discovery phase with the WW team, we decided to highlight the craftsmanship and eco design that goes into these homes, as well as the cornerstone of American culture that is roadtripping. We worked together to create a visual language that references the diverse biomes of North America through color and photography, as well as the modular design of the homes themselves through a geometric, modernist mark and custom icon system.
Brand Collateral
From the red clay of the canyons, to the deep greens of northeastern forests, the brand’s visual language tells the story of a home that can follow you anywhere.
“Schessa and I worked together on multiple projects over 3 years that took my brand from concept to reality. Her creative thinking and design skills brought Wilderwise to life, resulting in a brand identity that is beautiful, refined, full of character, and a huge contribution to our growing success.”
— Arya Mazanek, Co-Founder & Managing Director at Wilderwise