“Immigration is changing tweet by tweet.”

Identity & Web Design: Schessa Garbutt
Research & Strategy: Jason EC Wright

About

Avocet Law is a Los Angeles- and Osaka-based immigration law firm. Previously known as Immigrate.LA, they re-branded in 2021 as the team grew and the U.S. Immigration landscape evolved. An avocet is a migratory bird that is found worldwide and is known for being bold, highly adaptive and flourishing in new environments. Avocet Law welcomes new citizens from around the world to the United States with a level of care and attention that allows their clients to thrive in a new home.

Our Solve

Working with Principal Attorney Genie Doi and her team for a second time meant a lot to us as a studio that employs first-generation Americans. While there were aspects of the previous brand personality that we wanted to keep so that long-term clients would still feel at home, we knew there was some refining to be done when it came to the color and visuals. Avocet asked that we include the namesake bird in the identity, so we got creative with expressing its unique features and coastal habitat throughout the brand guidelines and in the details of the custom logotype.