Women Who Tiki
Brand Identity / Collateral
Girls just wanna have rum.
Recipes: Shannon Mustipher
Photography: Noah Fecks
Identity Design: Schessa Garbutt
About
Women Who Tiki is a travelling pop-up event series, hosted by a community of bartenders for tropical cocktail enthusiasts. Their events bring womxn bartenders together to share their passion for tiki, elevate their skills behind the bar, and work together to create unforgettable, one-night-only experiences. WWT was founded by Shannon Mustipher, the first Black bartender to release a cocktail book in 100+ years, Tiki: Modern Tropical Cocktails.
Our Solve
We researched mid-century tiki exotica as well as its historical roots, finding inspiration in the original island cultures, ingredients, and foliage that make the drinks so delicious and visually stunning. Ultimately, we paired the natural colors of the islands (sea green, passionfruit, pineapple) with a historical rum label crest shape and two flanking mermaids that represent the Caribbean and Polynesian cultures that inspired the emergence of tiki drinks.
Brand Collateral
The brand visuals carried through into event collateral (social posts and drink tickets) as well as memorabilia such as matchbooks and coasters.