Unbreakable
Brand Identity / Website Design / Social Graphics
Thrive while building your Empire.
Core Collaborators
Creative Direction & Design: Schessa Garbutt
Copywriting & Marketing Strategy: Annika Martins
Project Manager: Sandy Williams-Brown
Videographer & Editor: Dior Williams-Brown
Campaign Strategist: Jasmine Wilson-Bryant
Executive Assistant: Daniel Lentz
About
When Unbreakable founder Jo-Ná Williams started her legal practice back in 2011, the culture said: “This is business - no one cares about your feelings. Grind 24/7. Sleep later.” This thinking is how systemic inequity reinforces itself - by screaming that there’s a single ‘success formula’ for all people despite the fact that we are NOT all starting at the same point with the same resources or facing the same challenge to our identities.
Jo-Ná—a queer Black woman with no seed money, investors, family trusts, or loans—needed a different way to approach entrepreneurship. A path that centered her autonomy, wealth, and health, without needing to perform her identity like a minstrel act. The business innovation she created is called Unbreakable. Unbreakable exists to help founders with multiple intersecting identities build wealth while simultaneously centering their well-being and ideal lifestyle.
Our Solve
Coming soon. View the live site design here.
Logo Story
“We created a identity that is bold, confident, and unabashedly centering Black women & non-binary entrepreneurs.”
— Schessa Garbutt, Creative Director
“In working with Jo-Na on copy, it was clear that we were charting a course that I've never seen in a business program, but when I saw those words in context with your design and photography, it was deeply moving. I put my hand on my heart more than once. “
— Annika Martins, Copywriter & Marketing Strategist for Unbreakable